The more you keep calls-to-action in your reader’s eyesight, the more likely they are to take the action you want them to take.
This sticky widget plugin is especially useful for this, and it’s probably one of the easiest plugins to set up.
Pretty much all WordPress sites have a sidebar on the right or left hand side of the page.
The content of the sidebar varies from site to site and reflects the goals of the owner. Some sidebars display lots of advertising, while others contain links to social media profiles or popular content. Most sidebars contain a mixture of the two, often with the really important stuff at the top (above the fold) and the least important at the bottom.
One common denominator is all bloggers want their readers to take at least one action: join the mailing list, follow on social media, like a Facebook page, read the top content or click on an advert, but this doesn’t happen because the content at the top of the page disappears as the reader scrolls down.
And once it’s out of sight, it’s out of mind.
This is where the Q2W3 Fixed Widget plugin comes in; using jQuery, it ‘stickifies’ widgets.
You can select one, two or all the widgets in your sidebar, and set them to scroll down in-line with your reader, essentially ‘fixing’ them to the top of the screen.
I think fixing the whole sidebar is a little too much, and prefer to just fix the most important widget – the newsletter sign-up form.
If you haven’t already scrolled this page, try it now to see the plugin in action.
Q2W3 Fixed Widget (Sticky Widget) WordPress plugin
This is probably one of the easiest WordPress plugins to set up.
Once installed, navigate to the widget (or widgets) you want to make sticky, and tick the Fixed Widget box in the bottom left hand corner of the widget.
That’s all you have to do.
Whatever widgets you make sticky, should now stay at the top of the screen as your readers scroll down.