In this post you will learn how to sign up for Google Analytics and create the tracking code you need to install on your blog.
Google Analytics is the industry standard program for gathering information about your website’s visitors.
It’s free to use, very easy to install, and within 24 hours or so you will start seeing data about the people visiting your site, giving you a better understanding of how your site is performing and how people are using it.
Google Analytics collects a plethora of information, including, but certainly not limited to:
- How much traffic you get
- Where your traffic is coming from
- How many pages each visitor looks at
- How long people stay on your site
- Entry and exit points
- The browser, screen resolution and operating system your visitors use
- The most popular and least popular pages
Armed with this information you can make important website and business development decisions.
There are two stages to adding Google Analytics to your site. First, if you don’t already have one, you must create a Google account.
If you already have a Google account, click on Sign in.
If you don’t have a Google account, click on Create an account.
Whichever of the two links you click on, you see this page:
Enter your Google login information or click on Create an account. If you are creating an account, complete the online form, which currently looks like this:
After you create your account, or if you already have one, log into Google.
You’ll see a page like the one below. To create your Google Analytics account, click on Sign up.
On the next screen, enter information about your site and your location. Complete each section of the form, and untick any of the sharing boxes you disagree with, then click on Get Tracking ID to get your code.
You will see a screen asking to you agree to the terms of service. If you are not in the United States, change the country option to match your own, then click on I Accept.
Now, copy the tracking code (highlighted red on this screenshot) by clicking in the box on your browser. Use Ctrl + C on Windows and Command + C on Apple machines, to copy, and paste (Ctrl + V or Command + V) it into your blog.
Not sure where to put the code?
It depends on your blog. I use the Genesis theme, which provides a box for pasting scripts into the header or footer sections.
If your theme doesn’t let you paste code this way, try a plugin like this one.